What I call “image” shoots covers buildings, fleets, personnel, facilities, sites being built or just completed… anything a business conceives as projecting a positive image of their growth or stature.
I only follow two rules in creating image shots: (1) I shoot everything the boss wants to be shot, whether or not I find it interesting or attractive. It’s never about my taste, it’s always about my client’s concerns and hopes; (2) I always shoot to make this business look at its very best.
I am all for “product puffery” and art. It’s gotta look extra good.
