Shooting products doesn’t necessarily happen in the confines of the white box. I never shoot for eBay e-shops, that’s not my style.
In general, I prefer natural light. But I also shoot inside retail stores and I will soon have a full studio to shoot against backgrounds.
Not having a studio never bothered me as most of my clients create large products (like swimming pools), and a lot of smaller products (such as leather jackets and jewelry) will show well on models in natural settings.