True 3D: Immersive Real-Estate Experience
Real-estate listings compete to make homebuying hopefuls a promise. A promise so convincing that they will take the plunge and call the Realtor®. After an aborted attempt in the mid-2000s,...
28 March, 2017
photoblog
Even empty subdivision homes can be made attractive…
I used to think photographing lavishly decorated custom homes was a difficult mission due to the level of expectations of sellers and Realtors®. I don't anymore. Empty subdivision homes are...
27 March, 2017
Virtual Reality Helps ‘Click & Mortar’ Survive Hurricane Amazon
Main Street bears the scars of Hurricane Amazon. Boarded windows, 'For Lease' and 'Liquidation' signs testify to the slow death of urban retail. Not everybody is riding the long black...
27 March, 2017
Dr. Casey Treat
Dr. Casey Treat is a reknown Christian author, and the shepherd of the Christian Faith Center, a mega-church in Seattle, WA....
16 January, 2017
The Sins of HDR – Part I – Economics
HDR or High Dynamic Range photography has become a staple of real-estate photography portofolios. But the market has been flooded with artificial-looking shots that resemble more cheap repros of impressionist...
03 January, 2017
3D Virtual Tours: Stunning Showcases
The latest 3D photography technique (also called 'virtual walkthroughs') is the new pinnacle of real-estate photography. Four years ago, a little known photography technique called HDR (high dynamic range) started...
11 November, 2016
My Friend, Pastor Michael Gray
Mike had organized a photo session for Dr. Jeff Love, the Senior Pastor of Alive Church, on La Cholla and Overton, in Tucson. This session was divided in two parts and...
11 November, 2016
Shooting the Dynamics of a Band
I was privileged to be commissioned to photograph the Renegade Rendez-Vous 2016 at the Dixon fairgrounds, and to have all access to the stage. Two bands were performing,...
11 November, 2016
Car Shows: Eye-Candy but…
Eye-candy for the car aficionado, car shows are a whole lot of frustration for the photographer. Cars are made to be shot in studio, under controlled lighting. With panels to...
11 November, 2016
Embellishing vs. Reality in Real-Estate
Any conscientious photographer will want to take the best possible shot of a subject, be it a portrait, a landscape or a home. Truly passionate ones will...
08 November, 2016